Edinburgh, Scotland – 9 October 2012
Filmhouse Cinema and Drambuie today announced a brand new partnership that will see the Scottish drinks brand support a series of film seasons that will bring “A Taste of the Extraordinary” to Edinburgh cinema audiences during the next twelve months.
This innovative sponsorship, between the Scotch whisky spirit and Edinburgh’s home of cultural cinema, will kick-off with a season of seven of the nine surviving silent films by Alfred Hitchcock. These films, recently restored by the BFI, will be brought to Scottish audiences for the first time accompanied by live soundtrack performances. The hidden Hitchcock gems will be shown at Filmhouse during November, with further “A Taste of the Extraordinary” cinema seasons to follow in the coming months.
Rod White, Head of Filmhouse said, “For decades now Filmhouse has showcased the very best cinema from around the world, including new releases, archive titles, seasons and festivals. Our collaboration with Drambuie is a first of its kind partnership for Filmhouse and over the next year we look forward to working with them on bringing “A Taste of the Extraordinary” to our audiences, starting in November with the Hitchcock Silent Films.”
Vicki Wonders, Senior Brand Manager at The Drambuie Liqueur Company Ltd, said: “This is an exciting and relevant collaboration for Drambuie. As an internationally recognised, family-owned brand with its roots still firmly in Scotland, it gives us the opportunity to bring a series of ‘firsts’ to our consumers in Edinburgh. By adding a series of unique screenings to the already outstanding offering that the Filmhouse curates, we are enriching the cultural experience of the audience. By offering them the opportunity to reacquaint themselves with the brand itself with complimentary cocktails being served throughout the season we really are offering ‘A Taste of the Extraordinary’ to Edinburgh.
Contact: For Filmhouse, firstname.lastname@example.org or
For Drambuie, email@example.com
Notes to Editors:
Filmhouse was opened in 1979 and has since been one of the leading entertainment and cultural venues in Edinburgh, showcasing an array of cinema. Throughout the year Filmhouse showcases the best cinema from across the world, including new feature films, re-releases, retrospectives, and a variety of mini-seasons and festivals, as well as playing host each June to its sister organisation the Edinburgh International Film Festival. Filmhouse is supported by Creative Scotland, The City of Edinburgh Council and Europa Cinemas.
The Centre for the Moving Image (CMI) was founded in 2010 with a vision to be at the forefront of film and the moving image in Scotland. The CMI currently comprises the EIFF, Edinburgh Filmhouse and Edinburgh Film Guild and its aim is to lead, inspire, educate and entertain in the moving image space. The CMI is currently developing an ambitious plan to create new businesses and initiatives in Scotland related to film thought and practice. Drambuie is an extraordinary blend of the finest aged Scotch whisky, spices, and heather honey. The recipe was created more than 260 years ago exclusively for Prince Charles Edward Stuart of Scotland. Drambuie has always been produced in Scotland. It was first produced at The Broadford Hotel on the Isle of Skye and in 1909 production was taken to Edinburgh. Chosen by the cellars of Buckingham Palace, the House of Lords and sent to the British Army during two World Wars, Drambuie quickly gained popularity.
In 1950s America, Drambuie became synonymous with the classic cocktail favoured by the Rat Pack – The Rusty Nail™. Today Drambuie is enjoyed neat, over ice and as a long refreshing drink mixed with soda or ginger beer. The new Drambuie 15 Year Old is a whisky connoisseur’s expression of Drambuie, best sipped and savoured neat or over ice.
For more information visit www.drambuie.com, facebook.com/UKDrambuie or @Drambuie.